Be the first to hear about product launches, exclusive access, and more. To select the best Korean makeup brands, I started with those I've personally used and loved throughout the years. Next, I combed through an inordinate amount of data and reviews on platforms like Google Trends and Reddit to determine the most popular and best-performing brands. Ultimately, I considered dozens of Korean makeup brands before narrowing it down to the 17 you see here, based on the following criteria: efficacy, price and ease of application Owned and managed by Korean giant LG Household and Healthcare (LG H&H), SU:M37° is best known for its fermented skin care line. Essentially over 80 ingredients are fermented in the optimal 37° Celsius temperature for 365 days, and some for as long as a decade. This lengthy process results in richer and finer essences that help to enhance the skin’s natural healing process over time.