Many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in how to do app store optimization results. Other algorithm updates have been aimed at improving Google's “understanding” of search queries and page content to better align iPhone apps trending searches results with user intent. 

Sometimes Search Engine Land reports these changes even without a comment from Google because we feel there are enough webmasters and SEOs who are seeing evidence of such a change. To not report the change because Google has not given us confirmation would almost be unfair to the hundreds of webmasters asking why their rankings dropped or increased suddenly over the past week or so. 

While Google will be checking every page, it's worth noting that the algorithm is applied page-by-page and not to the whole site. What this means is that as different pages become mobile friendly they can start to benefit from the SEO boost offered by this update. My advice would be to focus on your homepage and commonly used areas of the site if you're not in the position for an overhaul.

As a businessman, you should be ready for changing your SEO strategy if Google change its algorithm. Keep your eyes here if you want to know useful SEO guides and tips. In addition, you can also get app store optimization tips here. Please contact with us if you need professional aso services. 

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